With the rise of
crowdfunding startups now have an
alternative way to raise capital for their business ventures. However, like any
business concept startup funding has
its own competition in terms of which firms will be able to raise funds and how
would they rise over competition within their categories to raise coveted trust
with investors for startups.
There have been
a lot of crowdfunding websites which
have emerged to help startups take their chances with raising funds through the
model. One of the prime ways to differentiate yourself on any fundraising platform is to focus on
building immediate trust among business investors as soon as you raise campaigns on the platform. The key to
achieve this is to ensure that you already have a strong set of investors
following your idea even before your create your campaign so that new investors
can trust your idea and already see a strong following for it.
One of the other
key aspects is to be as clear and transparent about your business model and
decide the ‘what’s-in-it’ for your investors even before you finalize the pitch
for your campaigns. Be different, be trustworthy and have a viewpoint which
clearly puts your product in a different league from competition. The business
premise should be so compelling for investors that they know of each potential
risk and the nature and extent of capital growth they can expect for their
investments.
ANGLEPaisa is
one of the top Crowdfunding platforms
in India which supports emerging firms raise capital through crowdfunding
campaigns. They help startups differentiate themselves from competition by
providing support through their ‘Ecosystem Model’ which provides a complete set
of services for ventures going the crowdfunding route. The more we think of it,
the core for crowdfunding is to stand up tall amongst your competition. The
more you are able to do it; more are the chances of your crowdfunding campaign
success.
