Showing posts with label "crowdfunding websites" "investors for startups " "crowdfunding startups ". Show all posts
Showing posts with label "crowdfunding websites" "investors for startups " "crowdfunding startups ". Show all posts

Tuesday, 14 February 2017

Crowdfunding: Relationships count more than Investments

Crowdfunding is a robust mechanism used by startups around the world to start their ventures. Entrepreneurs today use this concept to experiment their smart and innovative ideas by launching their product through live campaigns on crowdfunding websites.

Crowdfunding provides an opportunity not only to get investors for startups but to also give chance to build loyal community for their product. It is crucial to create relationships with customers and provides long run benefits to entrepreneurs. Crowdfunding for business is a continuous process, it starts long before you start your online crowdfunding campaign and continues after the campaign has closed.



Now, the question comes how to build relationships with customers?

It is very important for crowdfunding startups to describe their products to the audience on how the product can help to solve their problems or ease their lives. Entrepreneurs need to understand their problems and try to listen to them first for building strong relationships. Startups use social media to generate interest in their product before launch. It helps in providing early stage audience and backers who may become microinvestors in the long run. Startups try to give some extra incentives and rights to the audience who join them during the early stage of inception......[Read more]