Crowdfunding is a robust mechanism
used by startups around the world to start their ventures. Entrepreneurs today
use this concept to experiment their smart and innovative ideas by launching
their product through live campaigns on crowdfunding websites.
Crowdfunding provides an opportunity
not only to get investors for startups but to also give chance
to build loyal community for their product. It is crucial to create
relationships with customers and provides long run benefits to
entrepreneurs. Crowdfunding for business is a continuous
process, it starts long before you start your online crowdfunding campaign and
continues after the campaign has closed.
Now, the question comes how to
build relationships with customers?
It is very important for crowdfunding
startups to describe their products to the audience on how the product
can help to solve their problems or ease their lives. Entrepreneurs need to
understand their problems and try to listen to them first for building strong
relationships. Startups use social media to generate interest in their product
before launch. It helps in providing early stage audience and backers who may
become microinvestors in the long run. Startups try to give some extra
incentives and rights to the audience who join them during the early stage of
inception......[Read more]
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