Managing Crowdfunding Investor Interest in Startup Ideas

Business investor is key to success for any crowdfunding campaign. While investors for startups have a decent idea of the campaign and venture's product, the interest in the idea starts waning after some time. The key reasons for this could be lag in investment outcomes, investor not seeing enough long-term potential or not enough trust……..[Read More]

Crowdfunding: Rising over Competition in a Crowded Market

With the rise of crowdfunding startups now have an alternative way to raise capital for their business ventures. However, like any business concept startup funding has its own competition in terms of which firms will be able to raise funds and how would they rise over competition within their categories to raise coveted trust with investors for startups.

There have been a lot of crowdfunding websites which have emerged to help startups take their chances with raising funds through the model. One of the prime ways to differentiate yourself on any fundraising platform is to focus on building immediate trust among business investors as soon as you raise campaigns on the platform. The key to achieve this is to ensure that you already have a strong set of investors following your idea even before your create your campaign so that new investors can trust your idea and already see a strong following for it.

One of the other key aspects is to be as clear and transparent about your business model and decide the ‘what’s-in-it’ for your investors even before you finalize the pitch for your campaigns. Be different, be trustworthy and have a viewpoint which clearly puts your product in a different league from competition. The business premise should be so compelling for investors that they know of each potential risk and the nature and extent of capital growth they can expect for their investments.

ANGLEPaisa is one of the top Crowdfunding platforms in India which supports emerging firms raise capital through crowdfunding campaigns. They help startups differentiate themselves from competition by providing support through their ‘Ecosystem Model’ which provides a complete set of services for ventures going the crowdfunding route. The more we think of it, the core for crowdfunding is to stand up tall amongst your competition. The more you are able to do it; more are the chances of your crowdfunding campaign success.   

Crowdfunding: Managing Investors Relations for Long-term success

Crowdfunding concept not only allows entrepreneurs to raise funds but also provides a chance to generate potential backers and loyal customers who further become investors for startups. Crowdfunding platforms create live campaigns for startups to kick-start their ventures through interested investors.

Once crowdfunding campaigns are successful and entrepreneurs get their startups off the ground, they need to build strong relations with their investors and keep them in the loop about the company as it grows. Business investor has full right to know how his money is used and help in the growth of the venture. When the company is able to maintain good relations with microinvestors and backers then they have their support during any crisis.

Effective investor relations require direct and continuous communication between business startup and investor. Entrepreneurs need to maintain a database which includes the list of existing investors and potential ones who are taking interest in startup’s venture but not yet committed. Startups need to inform and give regular updates to investors about their company so that they feel a part of the growing venture.

Startups should also develop a dedicated investor section on their website which can be accessed only by those who have invested in startup’s idea. Once investors access the section they should be able to view key details like ownership structure, equity stake, FAQs, details of the contract, investor documents, latest presentations, etc. All this information in a single place helps investors feel closely connected to the startups once they have invested and shown their trust through crowdfunding.

ANGLEPaisa is one of the top crowdfunding websites in India. It provides an equity based platform where microinvestors get shares in exchange of providing funds to startup ventures through crowdfunding. ANGLEPaisa’s motive is to give opportunity to smart and innovative startup ideas which have potential to provide benefits to the common man. It provides end to end services to entrepreneurs to establish their ventures with great success and also helps to maintain good relations with existing investors along-with providing a chance to get potential investors for future reference.

View Source-: https://www.blog.anglepaisa.com/2017/03/14/crowdfunding-managing-investors-relations-for-long-term-success/

Gauging Crowdfunding Campaigns Before Launch

Launching a Crowdfunding campaign is not a guarantee for fund-raising. Apart from time, investment in crowdfunding also requires startups to think through multiple pre-launch activities which are key for success. As competition for entrepreneurs increases day by day, they need to consider multiple parameters to achieve desired crowdfunding investment.

Crowdfunding platforms allow startups to run their campaigns for a specific time-period which is typically not enough for building potential customers, gauging market demand and for PR outreach. Entrepreneurs need to initiate multiple activities a few months before the actual crowdfunding campaigns are launched. It not only helps to build enough momentum but also ensures a great impact while the actual campaign is being launched.

Research is one of the most important activities for successful business startups before they venture into a crowdfunding campaign. Startups need to review their overall business strategy during the crowdfunding pre-launch period. Such an exercise might help them to uncover weaknesses in their strategy which they can try and improve according to their customer’s demand. This will further provide benefits while launching the final campaign.

It is also important to talk to similar crowdfunders who might have failed before at their campaigns. It helps to find out the reason behind the failure of getting funded and acquiring investors for startups. Most importantly, crowdfunding research should help entrepreneurs to pin-point their target market much more strongly than before. They should also be able figure out the required audience for their product.

In the crowdfunding pre-launch stage, startups need to use effective PR and marketing strategies to connect with their target audience. They should use social media for establishing loyal fans, influencers, backers for their products. If they manage to build a community around their crowdfunding project, they will have a great momentum already at their side while launching the final crowdfunding campaign. All that can significantly increase chances of achieving their fundraising goals for startup business.

ANGLEPaisa is a leading crowdfunding platform in India. It has taken the challenge of developing a culture of innovation and entrepreneurship in every nook and corner of India by providing a complete crowdfunding ecosystem. Their microinvestment platform helps interested investors come together to invest in smart and innovative business ideas. ANGLEPaisa’s expert team guide startups at each step (whether it be pre-launch or launch) for achieving their targeted goals while launching a crowdfunding campaign.

View Source-:https://www.blog.anglepaisa.com/2017/03/02/gauging-crowdfunding-campaigns-before-launch/