Crowdfunding concept not only allows entrepreneurs to raise funds but also provides a chance to generate potential backers and loyal customers who further become investors for startups. Crowdfunding platforms create live campaigns for startups to kick-start their ventures through interested investors.
Once crowdfunding campaigns are successful and entrepreneurs get their startups off the ground, they need to build strong relations with their investors and keep them in the loop about the company as it grows. Business investor has full right to know how his money is used and help in the growth of the venture. When the company is able to maintain good relations with microinvestors and backers then they have their support during any crisis.
Effective investor relations require direct and continuous communication between business startup and investor. Entrepreneurs need to maintain a database which includes the list of existing investors and potential ones who are taking interest in startup’s venture but not yet committed. Startups need to inform and give regular updates to investors about their company so that they feel a part of the growing venture.
Startups should also develop a dedicated investor section on their website which can be accessed only by those who have invested in startup’s idea. Once investors access the section they should be able to view key details like ownership structure, equity stake, FAQs, details of the contract, investor documents, latest presentations, etc. All this information in a single place helps investors feel closely connected to the startups once they have invested and shown their trust through crowdfunding.
ANGLEPaisa is one of the top crowdfunding websites in India. It provides an equity based platform where microinvestors get shares in exchange of providing funds to startup ventures through crowdfunding. ANGLEPaisa’s motive is to give opportunity to smart and innovative startup ideas which have potential to provide benefits to the common man. It provides end to end services to entrepreneurs to establish their ventures with great success and also helps to maintain good relations with existing investors along-with providing a chance to get potential investors for future reference.
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